It’s a long way from your product’s manufacturing floor to a customer’s operating room, or the shelves at Walgreens or CVS. The road is rarely straight. Often it’s pocked with potholes and detours.
The initial focus before your journey should center on the question, what is the market for your product? If you’ve already asked this question, consider if the market focus too narrow (or too broad)? Sometimes these questions are almost an afterthought. Such oversight can keep a product from broad distribution channels and serious market penetration.
When marketing and distribution loom as your next big challenge, let SpectraMedEx guide the way. We’ve successfully navigated this path with dozens of medical devices, defining their markets and getting them to the end users.
Medical device marketing is like no other field. A key consideration is how customers pay for a product. Without an insurance reimbursement strategy, a product can be sunk before it is launched. SpectraMedEx dives deep into your product marketing, and measures all the variables that lead to success … or otherwise.
International markets grow larger each year. Breaking into markets in South America or Asia, however, can seem like another world. SpectraMedEx bridges this divide by bringing extensive experience with international distribution to the marketing strategy of your product.
Whether domestic or worldwide, our established relationships with distributors make sure that when your product is ready, the destination is in sight. With all the marketing pieces in place, you’ll be set up for the success you have worked to earn.